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Should I Purchase an Email List?
The short answer is “no”. I speak with email marketers on a daily basis and they frequently ask if they can send to an email list that they’ve purchased. Unfortunately, these lists are a waste of...
View ArticleGrow, Grow, Grow Your List
Every business owner wants a big email list. The bigger the list, the better the potential for sales, right? The problem lies when you try to create a big list overnight. When navigating the waters of...
View ArticleDon’t Put Your Marketing Efforts in “Jeopardy!”
Contestant: Alex, I’ll take Bad Business Decisions for $600. Alex Trebek: Answer: Renting an email list Contestant: What is “How can a business increase its spam reports?” Alex Trebek: Correct! Are you...
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